CAPITOL RECORDS
RECORD CLUB ISSUES



WHEN THE CAPITOL RECORD CLUB BEGAN OPERATIONS IN 1958, IT ENTERED A MAIL-ORDER MARKET DOMINATED BY TWO CLUBS OWNED BY OTHER LABELS - COLUMBIA AND RCA. THE CAPITOL RECORDS RECORD CLUB ENTICED PEOPLE TO JOIN BY OFFERING HALF-DOZEN OR SO "FREE" RECORDS IN EXCHANGE FOR THE NEW MEMBER BUYING ONE RECORD AND AGREEING TO CLUB MEMBERSHIP RULES. CAPITOL'S ONLY HOPE OF CATCHING THE COMPETITION WAS TO EXPLOIT THE STRENGTH OF ITS TALENT ROSTER.

THEN IN DECEMBER 1968, CAPITOL HAD AGREED TO SELL ITS DIRECT MARKETING CORPORATION, WHICH INCLUDED THE CAPITOL RECORD CLUB TO THE LONGINES (LONGINES-WITTNAUER) COMPANY. PRIOR TO LONGINES' PURCHASE OF THE RECORD CLUB, THE BEATLES ALBUMS ISSUED TO CLUB MEMBERS WERE THE SAME AS THE RECORDS SHIPPED BY CAPITOL TO DISTRIBUTORS AND STORES.

AFTER LONGINES TOOK OVER THE CLUB IN 1969, CAPITOL QUIT SUPPLYING ALBUMS TO THE CLUB, INSTEAD LONGINES ARRANGED FOR THE MANUFACTURE OF CAPITOL ALBUMS USING COVER ARTWORK AND LABEL BACKDROPS SUPPLIED BY CAPITOL. THE LP BACK COVERS HAVE THREE ANGLED BLACK BARS IN THE UPPER RIGHT HAND CORNER WHICH WRAP AROUND TO THE FRONT COVER IN THE UPPER LEFT HAND CORNER, AND DO NOT HAVE THE "FILE UNDER" INFORMATION.

LONGINES ALSO ALTERED THE RECORD NUMBER OF THE LPS BY ADDING THE NUMBER "8" TO THE PREFIX. BY THE TIME LONGINES BEGAN PRESSING CAPITOL BEATLES ALBUMS IN 1968, MONO DISCS HAVE BEEN PHASED OUT. THUS, THERE ARE NO MONO LONGINES PRESSINGS OF BEATLES ALBUMS. THESE LONGINES BEATLES ALBUMS ARE LESS COMMON THAN THE STANDARD CAPITOL ALBUMS, WHICH SOLD IN THE MILLIONS.

THE FIRST RECORDS PRESSED FOR LONGINES HAVE THE CAPITOL RAINBOW LABEL BACKDROPS, WHILE LATER ISSUES HAVE EITHER GREEN OR ORANGE CAPITOL LABELS.

 

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  A SURPRISE GIFT FROM THE BEATLES,
THE BEACH BOYS & THE KINGSTON TRIO
TRI-FOLDER FLEXI-RECORD
CAPITOL RECORDS RECORD CLUB, JULY 1964

(ACTUAL IMAGES)

IN JULY 1964, IN A CORPORATE REALIGNMENT, CAPITOL RECORDS PRESIDENT ALAN LIVINGSTON WOULD THEN ALSO HEAD THE LABEL'S RECORD CLUB AND GIVE HIM EXECUTIVE RESPONSIBILITY. UNDER HIS LEADERSHIP, THE CAPITOL RECORD CLUB BEGAN AN AGGRESSIVE PROMOTIONAL CAMPAIGN AIMED AT TEENAGERS THAT FEATURED A
FLEXI-DISC TRI-FOLDER CONTAINING MUSIC BY THREE OF THE LABEL'S MOST POPULAR ARTISTS: THE BEATLES, THE BEACH BOYS, AND THE KINGSTON TRIO.

THIS COLORFUL THREE-PANEL BROCHURE DESCRIBED AS A RECORD FOLDER, MEASURES SLIGHTLY UNDER 7" X 7" WHEN FOLDED SHUT. THE INSIDE OF THE BROCHURE DEPICTS MINIATURE COVERS OF SELECTED ALBUMS AVAILABLE THROUGH THE CLUB INCLUDING "MEET THE BEATLES!" AND "THE BEATLES' SECOND ALBUM", WHICH IS ONE OF FOUR ENLARGED COVERS. THE RIGHT HALF OF THE INSIDE RIGHT PANEL SERVES AS A DETACHABLE CARD TO BE FILLED IN BY NEW MEMBERS AND MAILED TO THE CAPITOL RECORD CLUB IN SCRANTON, PENNSYLVANIA.

THIS BRILLIANT NEAR MINT EXAMPLE IS BEAUTIFUL CORNER TO CORNER, AND WHEN ATTEMPTING TO OPEN THE TRI-FOLD BROCHURE IT HAS A STIFF "LIKE NEW" FEEL TO IT. THIS IS ONE OF THE BEST OUT THERE!

CONDITION: NM
ITEM#: RC675
PRICE: $1,000

 

 
   

(CLICK ON IMAGES TO VIEW LARGER IMAGES)

    

  MEET THE BEATLES!
CAPITOL (LONGINES) ST-8-2047, STEREO
CAPITOL RECORD CLUB ISSUE, 1969

(ACTUAL IMAGES)

2ND PRESSING: GREEN LABEL

CONDITION: NM- / NM
ITEM#: RC001
PRICE: $225


 
   

(CLICK ON IMAGES TO VIEW LARGER IMAGES)

    

  SOMETHING NEW
CAPITOL (LONGINES) ST-8-2108, STEREO
CAPITOL RECORD CLUB ISSUE, 1969

FIRST PRESSING: BLACK & COLORBAND LABEL

CONDITION: VG++ / NM
ITEM#: RC002
PRICE: $550


 

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