PROMOTIONAL RECORDS
APPLE

PROMOTIONAL RECORDS WERE DISTRIBUTED FOR FREE IN ORDER TO PROMOTE A RECORDING THAT WOULD BE COMMERCIALLY AVAILABLE IN THE NEAR FUTURE. "PROMO" RECORDS WERE SENT DIRECTLY TO BROADCASTERS, SUCH AS RADIO STATION DISC JOCKEYS, AND AT TIMES, MUSIC JOURNALISTS IN ADVANCE OF THE RELEASE OF COMMERCIAL "STOCK COPY" ISSUES, IN THE HOPE THAT AIRPLAY, REVIEWS, AND OTHER FORMS OF EXPOSURE WILL RESULT AND STIMULATE THE PUBLIC'S INTEREST IN THE COMMERCIAL RELEASE.

BECAUSE PROMOTIONAL RECORDS WERE PRODUCED IN SMALLER QUANTITY THAN RELEASES THAT WERE MADE AVAILABLE TO THE GENERAL PUBLIC, THEY ARE CONSIDERED EXTREMELY VALUABLE, FOR THEY WERE NEVER RELEASED IN RECORD STORES.
 

 

  "APPLE'S FIRST FOUR"
APPLE RECORDS PREMIERE PROMOTIONAL PRESS KIT
UNITED STATES ISSUE

APPLE RECORDS, AUGUST 22, 1968

INSANELY ULTRA-RARE PROMOTIONAL PACKAGE DISTRIBUTED BY CAPITOL RECORDS IN LIMITED NUMBERS TO  RADIO STATION PROGRAM DIRECTORS ACROSS THE UNITED STATES. THE LUCKY RECIPIENTS OF THESE RARE FOLDERS WOULD BE AMONG THE FIRST PEOPLE IN AMERICA TO READ ABOUT AND, MORE IMPORTANTLY, HEAR THE INITIAL FOUR OFFERINGS OF THE BEATLES' NEW VENTURE, APPLE RECORDS - INCLUDING THEIR NEW SMASH SINGLE "HEY JUDE".

THIS PACKAGE IS TOTALLY COMPLETE WITH ALL FOUR RECORDS, FOUR WEST COAST "APPLE" BLACK 45 SLEEVES, PHOTOGRAPHS, BIOGRAPHIES, AND THE CUSTOM HIGH-GLOSS 9" X 12" APPLE FOLDER. THROUGH AND THROUGH, THIS IS ONE OF THE FINEST CONDITIONED EXAMPLES THAT EXISTS.

ALSO INCLUDES THE VERY ELUSIVE 13" X 10" OUTER ENVELOPE WHICH IS RARELY SEEN AND MAKES THIS SET TRULY COMPLETE. ONLY FIVE U.S. COMPLETE APPLE RECORDS PRESS KITS ARE KNOWN TO HAVE SURVIVED - AND ONLY A HANDFUL MORE THAT ARE PARTIAL SETS.

THIS "APPLE'S FIRST FOUR"  PROMOTIONAL PACKAGE IS THE VERY FIRST LEAD FEATURED ITEM IN BRUCE SPIZER'S WIDELY ACCLAIMED BOOK
THE BEATLES ON APPLE, IN WHICH HE DEDICATES EIGHT FULL PAGES TO THIS ONE ITEM.

CONDITION: NM TO NM-
ITEM#: PR720
PRICE: ------



 

 
   

  "OUR FIRST FOUR."
APPLE RECORDS PREMIERE PROMOTIONAL PRESS KIT
UNITED KINGDOM ISSUE

APPLE RECORDS, AUGUST 1968

INSANELY ULTRA-RARE PROMOTIONAL PACKAGE DISTRIBUTED IN LIMITED NUMBERS TO BRITISH RADIO STATIONS AND MEMBERS OF THE PRESS. THE LUCKY RECIPIENTS OF THESE RARE FOLDERS WOULD BE AMONG THE FIRST PEOPLE IN ENGLAND TO READ ABOUT AND, MORE IMPORTANTLY, HEAR THE INITIAL FOUR OFFERINGS OF THE BEATLES' NEW VENTURE, APPLE RECORDS.

Their very first releases were marked by the issuing of THIS limited edition press kit of the first four 45rpm vinyl singles RELEASED ON THEIR NEW LABEL "Apple "– which they called “Our First Four”: The Beatles “Hey Jude/Revolution” (R 5722); Mary Hopkin “Those Were the Days” (APPLE 2); Jackie Lomax “Sour Milk Sea” (APPLE 3); and The Black Dyke Mills Band “Thingumybob” (APPLE 4).

Each single IS accompanied by a press release printed on the outside of a colored folder containing an artist photo and a plastic sleeve that holds the record.

THIS IS 'OUR VERY FIRST' OFFERING OF "OUR FIRST FOUR" - ONE OF THE MOST DIFFICULT AND RAREST BEATLES PROMOTIONAL COLLECTIBLE TO ACQUIRE. THIS EXAMPLE IS COMPLETE AND ONE OF THE handful THAT STILL EXIST!

CONDITION: (BOX COVER) VG+ / (FOLDERS & RECORDS) NM
ITEM#: PR506
PRICE: ------


 
   


  "DIALOGUE FROM THE BEATLES MOTION PICTURE LET IT BE"
APPLE RECORDS
WEST COAST PRESSING
ISSUED: MAY 1970

ORIGINAL 1970 ONE SIDED PROMOTIONAL ONLY 45 ISSUED BY APPLE RECORDS TO PROMOTE THE FILM, 'LET IT BE'. THE ACTUAL TITLE IS "DIALOGUE FROM THE BEATLES MOTION PICTURE LET IT BE" (BEATLES PROMO - 1970). THE REVERSE SIDE HAS A SILENT PLAY GROOVE WITH A BLANK WHITE LABEL. THIS IS A WEST COAST, LOS ANGELES PRESSING.

THE three tracks on the A-side are as the label describes – three brief extracts of dialogue TAKEN FROM BEATLES CONVERSATIONS AT TWICKENHAM STUDIOS DURING THE "GET BACK" RECORDING SESSIONS IN JANUARY 1969, LATER CHANGED TO "LET IT BE" FOR THE LP AND DOCUMENTARY FILM which premiered in New York in May 1970.

ACCORDING TO BEATLES EXPERT AND AUTHOR BRUCE SPIZER, AND PUBLISHED IN HIS BOOK "THE BEATLES ON APPLE RECORDS" (PAGE 200), MEMBERS OF THE AMERICAN BEATLES FAN CLUB WERE SENT THIS PROMOTIONAL RECORD.

THE CONDITION IS "LIKE NEW" UNPLAYED NEAR MINT ON BOTH THE LABELS AND VINYL.

ALSO INCLUDED IS THE ACCOMPANYING WEST COAST CURVE CUT "APPLE" SLEEVE.

CONDITION: M- (UNPLAYED)
ITEM#: PR609
PRICE: $400


 

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